ECCO TOKYO SHIBUYA

Interior design for the new flagship store of ECCO, the global footwear and leather goods brand founded in Denmark in 1963. Within a clean, white-based and meticulously organized composition, transparent materials and luminous surfaces are carefully balanced to express a “Lab” atmosphere that reflects the brand’s craftsmanship. As a device to communicate the spirit of making, an interaction monitor was also developed. When a displayed shoe is picked up, the screen responds by dynamically changing its visuals. In addition, factory molds and untreated leather used in production are exhibited to convey the brand’s dedication to its manufacturing process.